Technology
Clustering Analysis for Market Segmentation: Identifying Distinct, Actionable Groups Using K-Means or DBSCAN
In the vast ocean of consumer data, businesses often feel like sailors trying to navigate without a compass. There are waves of information—age, location, buying habits, and interests—but little clarity about where to steer. This is where clustering analysis comes in, acting as the compass that helps marketers divide the ocean into manageable zones, each […]
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