Top Ten eCommerce Marketing Automation Software in 2020

Selecting the best eCommerce marketing automation software can be quite intimidating. Before purchasing an eCommerce automation tool for the business, you need to know what automation you have to accomplish your company? Would you like to track the amount of visitors in your website? Send sales alerts in tangible-time? Market upgrades to existing customers? Collect emails? Or collect, segment, and choose data to recognize the best messaging for the best customer?

Knowing the thing you need before purchasing an eCommerce marketing automation platform helps save money, reduce confusion and frustration, and maximize marketing benefits. When choosing marketing automation software, you need to first decide:

•           Your goals to get new marketing automation software

•           What isn’t it time to compromise on?

•           And, the highly-required options that come with your tool

Once you’re prepared using the specifications, begin searching industry. There’s a couple of best ways to see what tool will come across your needs.

•           Using a tag-monitoring wordpress plugin like BuiltWith will help you visit websites much like yours to determine what automation software they’re using.

•           Consult with professional providers of other software inside your stack and get which platforms they integrate with, this could make adoption much simpler.

•           Visit software review sites like G2Crowd and Capterra to check on which software has got the best reviews

When you’ve finalized the program provider, you might ask several questions for example

•           Is the program based on any community?

•           How am i going to take advantage of the platform?

•           How will the functionality suit your goals?

Because there are several eCommerce automation platforms available on the market, it might be quite difficult to get the best platform which will suit your goals. To create things just a little simpler for you personally, here’s a listing is the best eCommerce marketing automation software that you could leverage to improve productivity.

ten best Ecommerce Marketing Automation Software


Since its beginning in 1999, Dotdigital (formerly Dotmailer) has generated its services round the email which is an integral part of the internet marketing strategy.

•           Pricing- Packages begin with $150 monthly to $600 monthly, supplying a 20% discount for non-profits and non profit organizations.

•           Ease useful- Dotdigital is among the simplest and effective platforms available on the market. It’s helpful for companies that understand Email Providers like MailChimp and who would now like to place their marketing efforts one stage further.

•           Features – Training, Creative Studio, Campaign Management, Proper Services, and Custom Integrations

•           Recommended for- E-mail marketing experts who require an exciting-inclusive package getting a effective capacity inside a drag-and-drop template.


MailChimp isn’t just utilized as an e-mail advertising tool, but additionally like a full-scale marketing platform that provides a CRM, design, website, and campaign services.

•           Pricing- MailChimp is really a freemium platform using the compensated version beginning at $9.99/month, and scaling to $299.99/month for the premium features.

•           Ease useful- It’s well-liked by digital marketers and comes with lots of DIY guides and 24/7 support offered by the least expensive.

•           Features- E-mail Marketing, Site Tracking, CRM, Audience Insights, Behavioural Targeting, Social and check Marketing, Website Integration, Drip Campaigns, Website Customer Tracking, Squeeze Pages, Forms.

•           Recommended for -All small-medium companies ambitious to develop and people who are searching to have an all-in-one marketing platform.


The good thing about ActiveCampaign is its prices. It provides features worth neglect the. Its set of features concentrates on acquisition greater than conversion, so digital marketers searching for squeeze pages is going to be disappointed.

•           Pricing -Starts from $17/month and could increase with respect to the set of features and the amount of contacts.

•           Ease useful -It is among the simplest platforms with an array of DIY guides and courses making it a perfect choice for individuals who love working their very own way through it.

•           Features -E-mail Marketing, Site and Event Tracking, Contact and Lead Scoring, SMS Messaging.

•           Recommended for -Smaller sized companies and entrepreneurs searching for any good entry-level solution.


HubSpot is among the prominent marketing automation software that provides a complete stack of sales, marketing, and CRM solutions made to grow companies. Its products seamlessly integrate on the internet and social internet marketing activities for example email, contacts, Search engine optimization, and analytics.

•           Pricing -It’s readily available for free, however, for premium features the prices is $2,400 per month.

•           Ease useful -Overall the woking platform is nice and also improves with additional features for example drag-and-drop email builders.

•           Features -Calls-to-Action, Progressive Profiling, A/B Testing Squeeze Pages, Segmentation, Search engine optimization Recommendations, Blog Analytics, Integrated Social Publishing.

•           Recommended for -Digital marketers in search of effective, all-in-one marketing automation software for segmentation, managing contacts, push-button social networking control, and report creation. Hubspot isn’t designed for eCommerce, however this is beginning to change with additional features like a native Shopify integration and the opportunity to connect a custom store.

1.Oracle Bronto

Oracle Bronto mainly concentrates on high-growth eCommerce retailers and retailers worldwide. It provides email services that permit integration with all of eCommerce platforms. Bronto also enables users to provide responsive social and mobile media campaigns concentrating on cart abandonment recovery. This eCommerce marketing automation software offers a range of effective apps beyond core functionality.

•           Pricing -It arrives with a totally free demo along with a quote-based plan.

•           Ease useful -It’s a simple yet effective platform and it has earned 4 of every 5-star rating by Capterra users for simplicity of use.

•           Features -Drag-and-Drop Automation, Publish-Purchase Campaigns, Very important personel and Loyalty Programs, Cart Abandonment Reminders, Precise Segmentation.

•           Recommended for -eCommerce retailers who’re in search of all-in-one effective marketing automation platform by having an intuitive interface.


Formerly referred to as InfusionSoft, Keap is customer tracking and workflow keeper that releases marketers up in the repetitive tasks to pay attention to another facets of marketing.

•           Pricing -It provides a totally free trial version first, after which prices begin with $79/month.

•           Features -Analytics/Return on investment tracking, Segmentation, Return on investment & Analytics, Drip Campaigns, Squeeze Pages, Website Customer Tracking, Search/Social Campaigns.

•           Ease useful -You receive training when you buy the program. However, some reviewers on Capterra have stated the users need extra workout sessions due to the endless applications and options provided by Keap.

•           Recommended for – Small companies, startups, and entrepreneurs. Keap is a perfect choice for eCommerce marketing.


Rejoiner is really a ready-made e-mail marketing solution that can take proper care of from design to strategy and analytics. It enables marketers to maximise lifetime revenue per customer with highly personalized marketing automation.

Prices – Starts from $95/month.

Features – Serves purpose of Design and Strategy, Email Promotions, Event-Triggered Emails, Analytics, and Return on investment Reporting.

Simplicity of use – According to Capterra reviewers, it’s received a 4.9/5-star rating, and 5/5 for customer support and overall.

Suggested for – eCommerce companies which are searching to delegate email addresses advertising campaign management.


SharpSpring is made for lead generation and converting these to sales through customer behavior-based email, blog building, dynamic squeeze pages, and social networking campaigns.

•           Pricing -Starts at $1,800 with monthly charges varying from $450 to $875. Quote-based plans can also be found.

•           Ease useful -SharpSpring offers easy onboarding and it is simple to learn and employ. It may flawlessly integrate using more than 700 third-party tools.

•           Features -Behavior-based Email Automation, Daily VisitorID Email, Smart Emails, Dynamic Forms, Dynamic Content, Lead Scoring, Robust Rules Engine, and Point-and-Click WYSIWYG Editor. Provides integrations with Shopify, BigCommerce, and Magento.

•           Recommended for -This eCommerce marketing automation software is the best for smaller sized retailers who require ultra-effective analytics and highly-customizable content.


Omnisend may be the newest within the marketing automation world. It’s workflow keeper that supports several channels, which makes it simple to manage the advertising campaign across all channels in one platform.

•           Pricing -It provides a totally free arrange for fundamental e-mail marketing and also the Standard Plan with automation beginning at $16 monthly. The Professional Plan then adds more channels and starts at $99 monthly.

•           Ease-of-use -Omnisend is easy to use, that provides a drag builder to produce emails, workflows, forms, popups, squeeze pages, and much more. From onboarding to delivering, this intuitive platform is fantastic for workflow management automation and marketing campaigns.

•           Features -E-mail marketing, SMS marketing, Omnichannel automation workflows, smart segmentation, contact capture forms, sales reporting, eCommerce-focused features, and so forth.

•           Recommended for -Marketing pros who require more compared to fundamental e-mail marketing and therefore are searching to dive into omnichannel automation without compromising on the simplicity.


Act-On is the best for companies having a high turnover. It’s highly customizable marketing automation software that flawlessly integrates marketing and advertising automation, and lots of additional features.

•           Pricing -It provides a totally free trial version and also the cost from the full version starts at $900/month.

•           Ease useful -To create the most from the program, you have to try taking some practice and testing to know the options due to the endless applications it provides. There’s an accessibility to 24/7 support that will help you through.

•           Features -E-mail Marketing, Lead Management, Lead Scoring, Website Customer Tracking, Social Networking Management, Analytics/Return on investment, Segmentation, Drip Campaigns, Search and Network Marketing.

•           Recommended for -Business which has a turnover of $10M to $500M.


So, these are the best eCommerce marketing automation and workflow keeper to help you automate your marketing efforts while increasing productivity, therefore increasing your Return on investment. With regards to streamlining daily marketing tasks and generating more revenue , selecting the best marketing automation can produce a massive difference. Collaborating having a professional eCommerce marketing automation solution provider may be beneficial if you wish to drive better recent results for your online business.